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February 5, 2009 - by Chris Somers
Sellers
6 Reasons Why Sellers Shouldn't Wait to List
Should I list now or wait until spring?
I received a call yesterday from someone who said, "Chris, I know it's not a great time to sell. Should I put my
properties up now or wait until spring?"
The first part of the answer depends on a seller's personal goals. If a seller has no place to go, plans on
purchasing in the future or has other external factors that push their timeline out, it may make sense to wait
until those answers are figured out and there's less uncertainty. This can be the case for any seller at any time
of the year.
But my seller has several properties to sell - one is her primary occupancy and two are investment properties. She
already plans on renting a place temporarily if her property sells before she relocates to North Carolina. So what
should she do? List now or wait until spring?
To me, the answer is obvious: List now.
There are six main advantages for a seller to list now (in the winter) instead of waiting until spring:
1. Inventory - In the spring, how many other sellers will end up using the same strategy? They may have been
waiting a year or so until the market got better, or just figured it was the best time to list their property. So
come March, April and May, there will be that much more competition to potentially compete with. By listing now,
you avoid all that potential competition.
2. Motivated buyers - Often, many buyers will just wait until spring to start their search. They will just be
starting the process. Believe me - the buyers who are house hunting during the holidays and in the winter are
serious and motivated. By listing now, you'll potentially get one of these buyers to write a deal on your
property.
3. Mortgage rates - "Rates, rates, rates," as my friend Richard Stabile likes to say. The mortgage rates right now
are at three-year lows. The average 30-year mortgage is in the low five-percent range. This is actually causing an
uptick in buyer traffic and activity. I think November, December and January will end up being busier months for
many agents than July through October 2008, which is an anomaly. By listing now, you'll catch this wave of buyers
shopping for houses since mortgage rates are so low.
4. Buyer confidence - Buyer confidence is starting to shift, which is also increasing buyer traffic. Another cause
for increased traffic is the $7,500 first-time homebuyer tax credit, which expires in mid-2009. A buyer has to
settle on their property before that time-frame. By listing now, you're taking advantage of this trend of increased
buyer traffic.
5. Accomplish your goals now - When it's all said and done, wouldn't you rather have your house sold by March or
April, and move on with your life rather than just listing your house then? I love it when we accomplish our goals
ahead of schedule - it's a great feeling. By listing now, you're positioning yourself to accomplish your goals
sooner rather than later.
6. Reverse fear - Not to buy into the media's doom and gloom, but there's always a risk that the housing market
could deteriorate more instead of picking up by mid-2009. In addition, the reality of the market getting that much
better in a short period of time is remote. I doubt that waiting until spring will yield a sales price that could
be higher by 10 percent. In fact, it could even be a little worse if you think the economy is going to deteriorate
as the unemployment rate continues to skyrocket. By listing now, you avoid that extra layer of uncertainty.
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Chris Somers, a Sales Associate with RE/MAX Affiliates in Philadelphia, recently blogged about a
seller's trepidation over when to list her properties.
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